Open AccessThe Influence of Electronic Word-of-Mouth Dispersion on Order Decision from the Perspective of Self-Construal
Author(s) -
Wei-Li Wu,
Mengmeng Song,
Yucong Duan,
Yingyi Hong,
Wei Sui
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1944/1/012024
Subject(s) - attribution , word of mouth , order (exchange) , dispersion (optics) , advertising , psychology , perspective (graphical) , word order , marketing , computer science , business , social psychology , artificial intelligence , finance , optics , physics
Based on attribution theory, this paper explores the mechanism behind the influence of hotel electronic word-of-mouth dispersion on consumer order decision. Results show that (1) discrete electronic word-of-mouth negatively impact the order decision; (2) attribution selection could mediate the effect of electronic word-of-mouth dispersion on order decision of consumers; (3) independent self-construal weakens the negative effect of electronic word-of-mouth dispersion on order decision of consumers; and (4) consumers with high endowment reduce the tendency of electronic word-of-mouth dispersion due to online supporter reviews. Findings not only contribute to electronic word-of-mouth dispersion studies in the field of consumer behaviour, but also provide theoretical guidance and reference for hotel order management based on electronic word-of-mouth.