Open AccessA Study on Brand Visual Design Based on Internet Technology
Author(s) -
Zhe Yang,
Ziyan Zhang
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1861/1/012020
Subject(s) - the internet , brand management , advertising , visual communication , upgrade , communication design , brand equity , business , brand awareness , marketing , brand extension , brand image , computer science , world wide web , operating system
The Internet era has brought great changes to people’s lives, it promotes the continuous development of the economy, but also promote the overall upgrade of the brand, so that the brand visual image communication has more media. Under the era of the Internet technology development, the requirement of brand visual design is higher than before, it can not only limited to the visual level, at the same time it has to combine with modern new way of media communication based on the brand culture, and to enhance brand experience. Brand visual design can be feasible, at the same time promoting the development of brand implementation. This paper will mainly discuss the development path of brand visual design under the background of Internet.