Open AccessInfluence of Large Marathon on City Brand Building Based on Big Data Analysis
Author(s) -
Qiang Fu,
Huarui Li,
Junda Chai
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1852/4/042006
Subject(s) - advertising , tourism , research object , business , china , competition (biology) , marketing , order (exchange) , consciousness , sociology , regional science , geography , psychology , neuroscience , ecology , archaeology , finance , biology
With the rise of the national fitness tide, marathon has become one of the popular sports in the city. Marathon has a positive impact on the shaping of city brand, but there is little research on this aspect in China at present. Therefore, this paper puts forward the research on the impact of large-scale marathon on city brand building based on big data analysis. Through the investigation and analysis of the effect of marathon on urban construction, the results show that marathon competition in the city has the functions of carrying forward the city culture, strengthening the citizens’ fitness consciousness, clarifying the city brand positioning, and strengthening the construction of sports infrastructure. In order to further investigate the role of marathon in the construction of city brand, this paper takes the marathon race of a city as the research object and makes an in-depth study on it. While analyzing the impact of marathon on city brand building, the paper also analyzes the passenger flow and passenger flow structure during the marathon race through big data. The data show that during the marathon, the city’s passenger flow has been significantly improved. From the crowd structure, marathon is more popular with young groups. In this paper, the author holds that the marathon race in a city has an important impact on the image of the city concept. It can not only shape the city brand image, but also promote the development of tourism industry.