Open AccessResearch on Supply Chain Integration and Optimization of Live E-commerce
Author(s) -
Feng Tan,
Xinyue Wang
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1827/1/012212
Subject(s) - supply chain , mode (computer interface) , supply chain optimization , e commerce , computer science , business , industrial organization , supply chain management , marketing , world wide web , operating system
In recent years, with the rise of short video platforms and e-commerce platforms, live streaming with goods has become a hot online sales model. However, the sales volume of live broadcast by big anchors is tens of thousands, which is actually supported by a complete supply chain system. By studying the mode and current situation of the supply chain of live broadcast e-commerce, and analyzing the existing problems, suggestions on the integration and optimization of the supply chain of live broadcast e-commerce are put forward, so as to provide references for relevant personnel in this industry.