Open AccessDoes social influence affect continuance intention to use e-campus? A Study in Malaysian private higher institution
Author(s) -
Zuraini Binti Mohamad,
Zarina Binti Kamarozaman,
Mohd. Fazzly Rassis BinMd. Kassim,
Fahmi Zaidi Abdul Razak
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1793/1/012008
Subject(s) - continuance , affect (linguistics) , psychology , institution , social psychology , set (abstract data type) , medical education , public relations , sociology , political science , social science , medicine , communication , computer science , programming language
The advancement of IT innovation has facilitated teaching and learning in higher education institutions. However, little research has been carried out regarding the role of social influence in post adoption stage. In order to answer the research question, this research will examine the role of social influence in explaining continuance intention. Data were collected from 500 undergraduate and postgraduate students from private university in Kuantan Malaysia using a validated set of questionnaire. A simple linear regression has been carried out to answer the research question. The results indicate that social influence was positively related to the continuance intention. Implications from these results are further discussed