Open AccessViral Marketing Strategies through Social Media of Interesting Visitor (Case Study Cafes Instagramable in Bandung)
Author(s) -
Ulfa Yuniati,
Nora Meilinda Hardi,
Intan Primasari
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1764/1/012055
Subject(s) - visitor pattern , viral marketing , advertising , product (mathematics) , social media , marketing , sociology , business , political science , computer science , geometry , mathematics , law , programming language
Many cafes in Bandung each carrying different concepts in attracting visitors, both the product offered or interior design. To create viral, one of the cafes with its strategy is the concept of current by the presence of the picture of the one spot photogenic or sufficient Instagramable so that the visitors can interested in enshrine and shares the experiences on Instagram. The purpose of this research strategy is to analyze viral marketing through social media in attracting people to refer to the post at the cafe. The methodology used in the case study. Research is conducted by marketing strategies cafe assessed, as will successful attract visitors because a convenient place to hang out and Instagramable.