Open AccessResearch on Digital Marketing Communication Talent Cultivation in the Era of Artificial Intelligence
Author(s) -
Zhenli Lai,
Lin Yu
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1757/1/012040
Subject(s) - augmented reality , marketing and artificial intelligence , cloud computing , big data , computer science , virtual reality , knowledge management , multimedia , artificial intelligence , human–computer interaction , data science , intelligent decision support system , operating system
New technologies such as virtual reality, cloud computing, big data, augmented reality, motion-sensing interaction, and artificial intelligence has brought new changes to digital marketing communication talent cultivation. Students should be trained to master the knowledge of artificial intelligence applications and have a broad international vision.