Open AccessRETRACTED: Based on the Internet background “Happy Farm”Mascot Derivative Product Design and network promotion Promotion of Tianye Group
Author(s) -
Xinmiao Tan,
Meixuan Li,
Chihong Zhang,
Pu Liu
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1744/4/042215
Subject(s) - mascot , publicity , trademark , promotion (chess) , goodwill , business , marketing , product (mathematics) , the internet , tourism , new product development , advertising , public relations , political science , computer science , world wide web , law , mathematics , geometry , finance , politics
In today’s era of rapid Internet development. Mascot is a permanent goodwill ambassador between enterprises and consumers. It has many functions such as trademark, spokesperson, publicity and sales. In recent years, it has been frequently used in tourism market. The development of mascot derivatives plays an important role in the development of an enterprise. In this article, the “Happy Farm” mascot of Tianye group was used as a prototype to design a series of derivative products, integrate the enterprise concept, agricultural science popularization, parent-child interaction and other elements into the derivative product design. Help to promote agricultural products and culture to the public through the Internet, let more people understand the culture of the Tianye group and promote Kaixin farm project towards a better development.