Open AccessInnovative Application of Internet Finance in Rural China
Author(s) -
Hanyuan Liang,
Zhe Chen
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1744/4/042160
Subject(s) - the internet , business , china , financial services , rural area , finance , production (economics) , foundation (evidence) , economic growth , marketing , economics , political science , computer science , world wide web , law , macroeconomics
The rapid development of Internet technology in recent years has laid a good foundation for the application of financial services in rural areas. However, due to the lack of supply and poor cognitive environment, the application of Internet based financial services has encountered difficulties in rural areas. This paper puts forward countermeasures to optimize the development of Internet finance, hoping to promote agricultural production, improve not only farmers’ lives but also rural development.