Open AccessResearch on E-Commerce Logistics and Traditional Industry Integration Mode Based on Big Data
Author(s) -
Xueli Zhang,
Pengcheng Guo
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1744/4/042052
Subject(s) - big data , e commerce , business , process (computing) , china , online and offline , mode (computer interface) , industrial organization , commerce , marketing , computer science , world wide web , data mining , political science , law , operating system
With the rapid development of information technology, China has entered the era of big data, which requires us to promote the transformation and upgrading of traditional industry sales. With the rapid development of e-commerce, e-commerce has formed a perfect logistics system, which will help the development of traditional industries. Through the whole process innovation, traditional industries will extend vertically and gather industries. At present, it is difficult for some traditional industries to integrate e-commerce logistics, which is mainly reflected in the centralized sales end. With the development of e-commerce products, services and personalized experience, e-commerce will become the sales channel and platform of traditional industries in the future, which will better integrate multiple industries. With the rapid development of big data, the integration and development of e-commerce and traditional industries has become the main direction, which can be integrated from various aspects, such as mining data value, o2o online and offline integration, etc. First of all, this paper analyzes the importance of the integration of e-commerce and traditional industries. Then, this paper analyzes the relevant factors. Finally, some suggestions are put forward.