Open AccessThe Current Situation and Countermeasures of English Translation of Shaanxi Enterprise Profiles based on the Computer under the Parallel Text Comparison Mode
Author(s) -
Xuefeng Li
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1744/4/042051
Subject(s) - order (exchange) , competition (biology) , globalization , process (computing) , economic globalization , computer science , mode (computer interface) , business , the internet , industrial organization , linguistics , marketing , world wide web , economics , finance , market economy , human–computer interaction , ecology , philosophy , biology , operating system
In the process of gradual integration into economic globalization, my country’s major enterprises follow the development strategy of going global and participating in international market competition. In order to attract potential customers, expand foreign exchanges and cooperation, and enter the international market, major enterprises in Shaanxi have established English web pages to introduce products and services and establish brand images. Unfortunately, many English translated texts have problems in information processing, text layout, cultural norms and language norms, which seriously hinder the effective dissemination of information. Based on the computer, this paper compares the English translations of domestic and foreign corporate profiles on the basis of analyzing parallel texts, draws on the advantages of foreign corporate profiles, reviews the main problems in the English translation of Shaanxi corporate profiles, and puts forward countermeasures.