Open AccessApplication of Computer Large Data Analysis in Marketing Management
Author(s) -
Jing Huang
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1744/3/032120
Subject(s) - marketing , marketing management , marketing research , business , china , marketing strategy , computer science , political science , law
The concept of large data analysis has been mentioned by scholars at home and abroad in recent years. People may understand what it means. However, many laymen may not know what its specific application is. In terms of marketing, large data analysis technology is conducive to the relevant management of marketing[1]. It can be combined with the actual economic saturation of the market to develop the most suitable marketing strategy of the enterprise’s economic background. It can also be said that the use of it can bring maximum benefits to enterprises. In fact, the practical application of large data analysis is only involved in foreign experiments. The application of large data in marketing in China is still in its infancy. Here also hope that this article can give you readers and related marketing enterprises more useful information.