Open AccessResearch on Network Marketing Reform under the Background of Big Data
Author(s) -
Haohua Qing,
Jianghua Deng,
Die Fu
Publication year - 2021
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1744/3/032006
Subject(s) - marketing , marketing research , business , big data , multi level marketing , return on marketing investment , marketing strategy , digital marketing , marketing management , computer science , data mining
In the era of rapid development of information, network marketing has gradually become one of the most popular marketing methods. But there are also some inevitable problems. The current network marketing is so aimless that people are bored with it and then marketing to the enterprise’s own brand, which makes the enterprise have to change the existing network marketing mode. Therefore, this paper takes big data as the background to study the innovation strategy of network marketing. This paper uses the form of questionnaire survey to investigate some consumers’ views and suggestions on online marketing in their daily life. According to the survey, big data can help marketers analyze consumer behavior preferences and market trends. In addition, this paper analyzes and introduces some problems existing in the traditional network marketing mode, and gives the network marketing strategy under the background of big data.