Open AccessThe Influence and Countermeasures of Enterprise Marketing Activities under the Big Data Background
Author(s) -
Nan Wang,
Shi Xiao-chun
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1684/1/012016
Subject(s) - big data , context (archaeology) , business , work (physics) , the internet , marketing , enterprise data management , knowledge management , data science , computer science , enterprise information system , process management , engineering , world wide web , data mining , mechanical engineering , paleontology , biology
The rapid development of Internet information technology has greatly changed people’s daily work and life patterns, and has produced a new type of economy-the network economy, which has brought new opportunities and challenges to traditional enterprise marketing methods. Enterprises can obtain a large amount of data information based on online sales. How to make full use of data information in the context of big data, seize opportunities, and actively transform has become a hot spot for many enterprises. The article will give a brief overview of the big data background and network economy, and analyze the impact of big data on enterprise marketing activities, and finally propose optimization strategies to help the relevant.