Open AccessApplication of Big Data Technology in E-commerce
Author(s) -
Yang Shen
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1682/1/012075
Subject(s) - big data , computer science , data science , field (mathematics) , data mining , mathematics , pure mathematics
Big data is a new type of conceptual content in recent years. Through the application of big data, it can effectively analyze massive amounts of data and associate various data together, which can have a positive significance for various social productions. This article summarizes the application advantages of big data technology in e-commerce based on previous work experience. The author also discusses the application of big data technology in e-commerce field from investigating target market, optimizing internal management, carrying out precision marketing and optimizing credit evaluation these five aspects of brand effect.