Open AccessAnalysis of the Impact of E-Commerce on Industrial Manufacturing Based on Big Data
Author(s) -
Bin Li
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1648/4/042106
Subject(s) - business , e commerce , order (exchange) , competition (biology) , marketing , big data , manufacturing , the internet , industrial organization , commerce , computer science , ecology , finance , world wide web , biology , operating system
With the rapid development of Internet technology, e-commerce has become a new marketing channel in today’s society, and has penetrated into various industry fields, ushered in a new round of marketing model changes. This article aims to analyze the impact of e-commerce on industrial manufacturing based on the background of big data, with a view to providing a little help for manufacturing companies to better play the role of e-commerce. This article conducted a questionnaire survey on some manufacturing enterprises operating in e-commerce in our province, and found that 81.08% of enterprises believe that e-commerce provides a convenient communication platform for enterprises and expands the sales market; 56.76% of enterprises believe that e-commerce has led to vicious competition in the manufacturing industry, and put forward strategies to promote e-commerce. In order to provide a little help for enterprises to further better play the role of e-commerce to enterprises.