Open AccessTalking about Using Big Data to Analyze the Brand Design of Sports Events to Improve the City Brand Image
Author(s) -
Zhichu Tu
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1648/4/042021
Subject(s) - brand image , big data , advertising , brand management , process (computing) , image (mathematics) , point (geometry) , business , marketing , resource (disambiguation) , brand equity , computer science , computer vision , data mining , mathematics , computer network , geometry , operating system
Based on the background of big data, this article combines computer big data analysis and literature methods, logic analysis and induction to illustrate how a city can organize and market sports events and use sports as an entry point to carry out urban brand image activities. The research shows that the holding of sports events is an important resource and means of urban brand image, which is conducive to the overall development including urban construction, economy, culture, city image and society. It further clarifies the process of introducing urban brand image of sports events and proposes A few things that should be noted. Explain and demonstrate the theoretical system of "sports events and city brand image", and at the same time provide guidance for theoretical support and practical activities as a city brand image focusing on sports events.