Open AccessRETRACTED: Analysis of the International Spread and Exchange of Chinese Wushu Based on Big Data Analysis
Author(s) -
PengSheng Chen
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1648/2/022200
Subject(s) - internationalization , china , consciousness , international communication , cultural exchange , strategic goal , political science , cultural communication , public relations , sociology , business , psychology , international trade , military science , communication , neuroscience , anthropology , law
By sorting out the theoretical relationship between cultural consciousness and international communication, this paper explores the national cultural strategy of international communication of Chinese Wushu from the perspective of cultural consciousness. Based on the cultural consciousness of the internationalization of Chinese culture, this paper holds that "global localization" has become an important strategic concept of Chinese Wushu’s foreign cultural exchange and cross-cultural communication. The strategic implementation plan of the internationalization of Wushu is the global integrated marketing communication of cross-culture, while the current strategic focus is the internationalization of Wushu’s international image subordinate to the national image of China. Based on this, this article uses computer big data technology to analyze the current situation of the spread and exchange of Chinese Wushu in the world.