Open AccessThe Influence of Internet on Traditional Enterprise Marketing
Author(s) -
Fengping Zhao
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1648/2/022060
Subject(s) - rationalization (economics) , the internet , business , marketing , digital marketing , commerce , industrial organization , economics , computer science , management , world wide web
With the rapid development of Internet economy, Chinese traditional enterprises have been greatly influenced and impacted. Traditional enterprises are faced with major problems in marketing, operation and logistics. This paper mainly analysis the problems in marketing. The paper first analysis the development background and trend of Internet economy, and then points out the influence of e-commerce development on traditional enterprises. Finally, it puts forward the rationalization proposal of the improvement under the Internet economy.