Open AccessResearch on Selective Strategy of Enterprise Network Marketing Channel—Take Leaf Tableware as an Example
Author(s) -
Mulan Ouyang,
Yao Li
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1621/1/012032
Subject(s) - marketing channel , business , marketing strategy , digital marketing , marketing , channel (broadcasting) , marketing research , marketing management , industrial organization , computer science , telecommunications
With the continuous development of Internet information technology and the improvement of market economy, the competition among enterprises is becoming more and more fierce. Therefore, it is the primary task for major enterprises to find and perfect effective marketing strategies. With the rapid development of network information technology, more diversified network marketing channels have been created for the marketing work of enterprises. Therefore, through the correct combination of the relevant factors of market environment, enterprise resource conditions and development status, choosing the network marketing channel suitable for the survival and development of enterprises can become a favorable competitive advantage for enterprises to occupy the market. On the basis of combining the network marketing channel design of leaf tableware, summarizing and analyzing the current situation of enterprise network marketing channel, this paper is aiming to help the enterprise select a reasonable and effective network marketing channel and ensure the smooth implementation of the marketing strategy through decision tree and CART algorithm.