Open AccessUse of information and analytical apparatus in organization of the main business processes of an enterprise
Author(s) -
A. A. Boyko,
Н. В. Федорова,
Konstantin Lobkov,
S. V. Tynchenko,
Д. В. Еремеев,
A. V. Kukartsev
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1582/1/012017
Subject(s) - knowledge management , computer science , information system , process (computing) , enterprise information system , marketing management , management information systems , business , process management , management science , marketing , engineering , electrical engineering , operating system
The article is devoted to assessing the effectiveness of marketing research as part of the management process that affects management decision-making. The basic concepts of the information system of the enterprise, as the basis of the information-analytical apparatus in the organization of the enterprise, are revealed. The advantages and disadvantages of primary marketing information and secondary marketing information, as well as their main sources are considered. The main functions of marketing information systems are also presented. The features of the organization of information support are presented. The factors affecting the indicator of the effectiveness of marketing activities of the enterprise, their interdependence, the nature of their influence on the indicator of efficiency are revealed. The concepts and examples of expert systems are also considered. The fundamental differences between knowledge as a form of information and information are presented.