Open AccessResearch on Effective Communication Strategies of Public Service Advertising in Computer Big Data and Digital Living Space
Author(s) -
Xin Yang
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1574/1/012045
Subject(s) - advertising , service (business) , promotion (chess) , relevance (law) , public service , core (optical fiber) , business , space (punctuation) , big data , commodity , marketing , internet privacy , computer science , public relations , telecommunications , political science , politics , law , operating system , finance
Public service advertisement has its particularity. In public service advertisements, there is no commodity or promotion. This also brings many problems to public service advertising, such as unclear core events and low relevance to people’s livelihood. Based on the AHP analysis of computer big data technology, this paper believes that through the joint analysis and design of many advertising elements, such as communication channels, core events, core channels, people’s livelihood relevance, etc., we can achieve better communication effect of public service advertising.