Open AccessRETRACTED: Construction of Interactive Integrated Communication Marketing System in Big Data Era
Author(s) -
Tao Qi
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1550/3/032142
Subject(s) - integrated marketing communications , big data , business to government , marketing research , marketing management , computer science , digital marketing , marketing , construct (python library) , plan (archaeology) , return on marketing investment , business , relationship marketing , operating system , archaeology , programming language , history
In the era of big data, the interactive communication and marketing framework integrated with massive data and information technology systems is becoming increasingly sophisticated. From the perspective of the overall architecture, to construct an interactive integrated communication marketing system, we must actively expand the big data communication marketing platform and do a good job of analyzing consumer consumption orientation. We need to fully optimize the interactive integrated communication marketing strategy, and do a good job of feedback of marketing results, so as to comprehensively improve marketing profits. Generally speaking, the core of integrated communication marketing is to take the consumer as the guide, make full use of various forms of communication, promote the organic combination of internal communication and external communication, optimize the marketing strategy management mechanism, and ensure long-term marketing effectiveness. This article will briefly discuss the construction plan of the interactive integrated communication marketing system in the era of big data, hoping to provide reference and reference for network marketing management.