Open AccessDeconstruction and Reconstruction of Marketing System under the Background of Big Data
Author(s) -
Jian Zhou,
Zhenyi Zhao
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1550/3/032097
Subject(s) - big data , deconstruction (building) , business , marketing , the internet , point (geometry) , management system , marketing management , computer science , data science , operations management , engineering , world wide web , data mining , geometry , mathematics , waste management
The continuous development of communication technology at this stage has brought many opportunities for mobile terminal equipment. In marketing, the whole construction of system optimization needs to use relationship chain as its starting point to establish a complete data analysis system. At present, the continuous application and development of Internet technology has brought about major changes in its environment. “Big data” has become an important part of the development of the times and has a direct impact on marketing management companies. Because there are certain differences and particularities in the data, it is necessary to pay attention to the analysis, management, and storage of the economy in the construction of the system.