Open AccessMarketing Strategy for Kemenyan (Styrax spp.) by Community Around The Protected Area HPHTI of PT. Toba Pulp Lestari
Author(s) -
Irawati Azhar,
Riswan,
Romesh Chandra,
F R Aulin,
Iwan Risnasari
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1542/1/012028
Subject(s) - incense , swot analysis , business , pulp (tooth) , forestry , pulp and paper industry , marketing , geography , engineering , archaeology , medicine , pathology
Incense is a type of sap produced from kemenyan tree ( Styrax spp.) by tapping the wood bark. Incense is one of the vegetative non-timber forests product which categorized to resins group that can be processed and utilized for various uses. The purpose of this study was to determine the marketing strategy of incense by the community around the protected area in PT. Toba Pulp Lestari concession. A SWOT analysis was applied to find the best strategy scenario. The analysis result recommends Strength-Opportunity (SO) is the best marketing strategy to be adopted.