Open AccessResearch on Marketing Strategy Simulation Model under Big Data
Author(s) -
Yan Wang
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1533/4/042003
Subject(s) - big data , beijing , quality (philosophy) , marketing research , resource (disambiguation) , marketing , work (physics) , marketing strategy , business , computer science , china , engineering , data mining , mechanical engineering , computer network , philosophy , epistemology , law , political science
With the rapid development of science and technology, computer technology has become an indispensable resource in people’s daily life, which has changed people’s work and life style. With the advent of the era of big data, the traditional marketing has been unable to meet the needs of market development, which requires enterprises to adapt to the development of the times. Under big data Beijing, enterprises can obtain accurate market economy information and operation information, which will provide important data analysis. Therefore, through big data analysis, enterprises can change their marketing strategies, which will improve the quality and efficiency of marketing. First of all, this paper analyzes the necessity of marketing strategy transformation. Then, this paper analyzes the marketing strategy simulation model under big data.