Digital Management of Sports Industry Based on Big Data Era

In the era of big data, the sports industry is facing transformation and upgrading. Big data has become the key technology to lead the cross-border sports industry and strengthen the sports industry. In the era of big data, the development direction of sports industry is based on the development concept of big data sharing of sports industry, relying on the refinement and personalized service of big data to the market, aiming to build a sports industry chain of industrial integration and build a big data platform of sports industry, so as to realize online sports consumption and offline sports experience. Based on the above background, this paper aims to study the digital management of sports industry in the era of big data. With the maturity of big data technology, the combination of big data and sports industry has become inevitable. Based on the simple analysis of the characteristics and background of the era of big data, this paper discusses the opportunities and challenges faced by the big data sports industry, and proposes to promote the research of digital management of sports industry from the aspects of improving data storage and processing capacity. In the era of big data, sports industry management should be able to use big data technology to analyze valuable information from massive data. In the era of big data, the storage of massive information requires data analysis and processing, and timely feedback of information, which all bring great challenges to the sports industry.