Open AccessResearch on Creative Strategy of Chinese Public Service Advertising based on New Media Technology
Author(s) -
Xin Yang
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1533/2/022088
Subject(s) - legalization , china , advertising , order (exchange) , business , service (business) , people's republic , advertising campaign , marketing , political science , law , finance
In order to standardize China’s advertising industry, the Standing Committee of the National People’s Congress passed the advertising law of the people’s Republic of China in 1994, which makes Chinese advertising activities and advertising management have laws and regulations to follow. The advertising industry has developed unprecedentedly since it stepped into the orbit of legalization.