Open AccessComplete solution fulfilment for the manufacturing-based company – how intangible customization of personalization enhances the chances of success
Author(s) -
Chin Hoong Teoh,
Zuraidah Mohd Zain,
Chang Chuan Lee
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1529/4/042078
Subject(s) - personalization , business , process management , computer science , marketing
There is a trending demand in the industry to provide customers with total solutions rather than mere products, and as a result, manufacturing-based companies, more than ever, face stiff challenges to deliver complete solutions successfully. To increase their chances of success, project life cycles are applied across solutions development. This study aims to enhance the chances of success through the personalization of project life cycles. It starts with developing a project life cycle upon which personalization can be achieved. A qualitative longitudinal study was conducted to gauge how well the personalization accomplished its aims. The intangible customization of personalization would allow researchers and practitioners to arrive at their own complete solutions that fulfil their customers’ needs.