Open AccessWhat Triggers Entrepreneurial Intention among Young Generation? The Impact of Social Media
Author(s) -
Norliana Abd Majid,
Fakhrul Anwar Zainol,
Asyraf Afthanorhan,
Ahmad Shidki Mat Yusoff,
Baidruel Hairiel Abd Rahim,
Nor Asmawati Ismail,
Rosdi Zakaria,
Raihan Mohd Arifin,
Wan Ilmiwati Wan Adnan,
Farah Wahida Jaafar,
Noradilah Abdul Wahab,
Nor Amalina Abdul Rahman
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1529/4/042066
Subject(s) - social media , hacker , business , the internet , psychology , public relations , digital media , marketing , political science , computer science , world wide web , law , operating system
The social media such as Facebook, Instagram, and Tweeter have robustly used in this new era of technology. Despite of the negative impacts imposed by social media related problems like ill health, hackers, and internet addiction, the usage of social media undeniably has implicated positivities in many ways. For instance, the usage of social media in digital business has proved to be effective in attracting the customers to buy the products or services offered. Thus, the usage of social media among young generation is seen as the best way to expose the young people to involve in business. This conceptual paper delibrates some benefits of using social media in digital business as the new way to develop start-up entrepreneur. By reviewing some literature, this paper attempts to explore the significance effect of using social media in triggering entrepreneurial intention among youngsters. The findings indicate that the early involvement in business using social media triggers entrepreneurial intention by intensifying their entrepreneurial knowledge. Ultimately, through the findings of this research, the authors aim to deliver the best way to cultivate entrepreneurial intention among young generation.