Open AccessAnalysis and Customer Relationship Management (CRM) Design For Parent Service Website Based In STKIP Muhammadiyah Kuningan
Author(s) -
Dyah Puteria Wati,
Yoyo Zakaria,
Sofhian Fazrin Nasrulloh
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1477/5/052003
Subject(s) - swot analysis , customer relationship management , service (business) , unified modeling language , knowledge management , customer satisfaction , business , psychology , computer science , marketing , software , programming language
The world of education is currently growing very rapidly, where an institution will succeed if supported by information technology. But support from information technology alone is not enough, so experts are needed and the most important thing is management’s commitment to establishing good relations. Customer Relationship Management is a management model needed at STKIP Muhammadiyah Kuningan to establish good relations between institutions and parents of students so as to increase satisfaction of parental services. One of the problems that exists today is the handling of complaints from parents that have not been maximized due to the absence of good complaints management. As for this study using SWOT analysis (Strengths, Weakness, Opportunities, and Threats) and UML (Unified Modeling Language) to describe the Customer Relationship Management model. Thus Customer Relationship Management based website this is a solution to improve service to parents of students at STKIP Muhammadiyah Kuningan