Open AccessMeasuring a community productivity based on motivation, skills, and marketing knowledge through a computerized application
Author(s) -
Neneng Sunengsih,
A. Yahya Surya Winata,
Widiastuti Widiastuti
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1469/1/012063
Subject(s) - path analysis (statistics) , productivity , variance (accounting) , simple random sample , sample (material) , marketing , knowledge management , psychology , analysis of variance , computer science , statistics , mathematics , business , economics , sociology , population , demography , accounting , chemistry , chromatography , macroeconomics
The study aims to determine the effect of motivational, skill and marketing knowledge on productive. The study uses a survey method with causal analysis (path analysis). The sample consisted of 100 housewives by using simple random sampling technique. The relationship model between variables formulated in the theoretical model using Analysis of Variance (ANOVA). The results showed that variations of the productivity of the people were directly affected positively by variations of motivation, skills, and marketing knowledge. Variations of marketing knowledge are directly affected positively by variations of motivation and skills. Therefore, to increase community productivity can be done by increasing marketing knowledge, motivation, and skills. This can be done by enhancement program through community-based instructional design.