Open AccessIncreasing productivity and marketing of bamboo craftsmen
Author(s) -
Paryanto,
Indah Dewi Nurhayati,
Setyabudi Indartono
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1446/1/012008
Subject(s) - production (economics) , business , productivity , context (archaeology) , revenue , quality (philosophy) , marketing , clothing , bamboo , service (business) , operations management , engineering , finance , economics , history , paleontology , philosophy , materials science , macroeconomics , archaeology , epistemology , composite material , biology
This service program is carried out in the context of lifting regional superior products, namely bamboo crafts from the villages of Brajan, Sendangagung, Minggir, Sleman. The main objectives of the research are improving the quality and quantity of products, increasing the level of comfort of facilities/facilities owned (production space, administration space and showroom), increasing marketing networks of partner small and medium enterprise (SME) products for the national level, and improving the function and role of cooperatives in the partner region. The method used is to formulate and carry out several activities that are solutions to problems faced by partners. The activity consists of two main activities, namely technology assistance in the form of production equipment (appropriate technology), construction of a showroom, website creation and enhancement of partners’ capabilities by providing various training and mentoring. Technology equipment seconded to partners is drilling machines, sandpaper machines and drying ovens. While the training carried out was training in colouring and preserving bamboo products, training on the use of internet media as a marketing medium, administrative and bookkeeping training, and cooperative training. The results achieved were SME Prinx Mas production capacity increased 12.5%, revenue turnover increased 9.5%, assets increased 5.6%, and the addition of a workforce of 1 person in the production department. In addition, SME Pring Gedhe revenue turnover increased by 5% and assets increased by 7.8%.