Open AccessTo study game coordination mechanism for closed-loop supply chain in rural e-commerce
Author(s) -
Yanling Wang,
Guangsheng Zhang
Publication year - 2020
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1437/1/012106
Subject(s) - supply chain , business , government (linguistics) , reverse logistics , industrial organization , product (mathematics) , environmental economics , closed loop , supply chain management , mechanism (biology) , welfare , game theory , microeconomics , marketing , economics , engineering , market economy , linguistics , philosophy , geometry , mathematics , control engineering , epistemology
Focusing on problems such as resource waste, environmental pollution and reverse logistics difficulties, this study established a game model consisting of product manufacturers, rural e-commerce, consumers and government for closed-loop supply chain in rural ecommerce, analysed equilibrium strategies selection and stability of closed-loop supply chain under government’s reward and punishment strategies. The analytical results indicated that government’s reward and punishment strategies for enterprises were important factors affecting enterprise decision-making, and can effectively guide closed-loop supply chain to improve efficiency of reverse logistics utilization, increase recycling price of rural e-commerce, and improve total social welfare goal.