Open AccessCompetitive Force Model for Indopipe Industry with Analysis of Customer Requirements
Author(s) -
Rita Ambarwati,
Aditya Galih Fathurochman,
Akhmad Rizal
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1424/1/012046
Subject(s) - business , quality (philosophy) , competitive advantage , product (mathematics) , pipeline (software) , market share , industrial organization , marketing , unit (ring theory) , new product development , engineering , mechanical engineering , philosophy , geometry , mathematics , mathematics education , epistemology
The pipeline industry is one of the manufacturing industries that support national development infrastructure. Increased efficiency and expanded brand market share with optimizing the opportunities available on the market is one of the efforts in increasing competitive advantage. The design of this study used interviews and data collection through questionnaires. The analytical unit is the engineering expertise of the Indopipe company at all manager levels. The result of this analysis is the determination of competitive strength strategies with Porter Five Forces in the pipe industry based on criteria of quality, cost, delivery, safety, and morale. The results of the analysis of the study show that strategies to address the threat of new entrants are a priority for managers in this industry. In addition, by improving the quality of pipe products and making this product brand as a market leader, it is the main strategy in increasing competitiveness.