Open AccessApplication of Business Intelligence Based on Big Data in E-commerce Data Analysis
Author(s) -
Xiaoyong Du,
Beixiong Liu,
Jiangli Zhang
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1395/1/012011
Subject(s) - business intelligence , big data , cluster analysis , computer science , data science , knowledge management , data mining , artificial intelligence
This paper redesigns the framework platform of business intelligence by combining big data with traditonal business intelligence. This paper focuses on the way of data acquisition.Taking the e-commerce data of an enterprise as an example, this paper uses K-Means algorithm in clustering analysis to cluster consumers, so as to realize the purpose of personalized marketing for different consumers.