Open AccessExamining generation X experiences on using e-commerce: integrating the technology acceptance model and perceived risks
Author(s) -
Maludin Panjaitan,
Winarto Winarto,
Junika Napitupulu,
Jhoni Maslan,
Siti Normi
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1361/1/012029
Subject(s) - technology acceptance model , risk perception , perception , product (mathematics) , generation y , e commerce , usability , marketing , consumer behaviour , business , psychology , knowledge management , computer science , world wide web , geometry , mathematics , human–computer interaction , neuroscience
The electronic-commerce (e-commerce) has become an important platform for conducting business. While information researchers and market practitioners are trying to fully understand online consumer attitude and behavior, there is a research call on investigating users’ behavior on using online shopping based on the generational differences. This research is mainly about examining Generation X on using e-commerce. The research aims to examine the Generation X’ perceptions and experiences towards e-commerce based on the Technology Acceptance Model (TAM) and perceived risks. Based on the perceived risks and the Technology Acceptance Model, this study collected data and interviewed generation X respondents. The results indicate that the generation X’ perceptions were positive in term of the usefulness and the ease of use of e-commerce. In addition, the challenge for Generation X to shop online was related to the risks such as product risks, security and privacy risks, financial risks, and delivery risks. This paper also offers managerial implications and suggestions for future research.