Open AccessMathematical model of viral marketing
Author(s) -
I Kh Utakaeva
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1353/1/012122
Subject(s) - viral marketing , computer science , graph , mathematical model , mathematics , theoretical computer science , world wide web , statistics , social media
The article presents the results of studies of mathematical aspects of the viral marketing. A mathematical model of the spread of a marketing virus as a prefractal graph was developed. An algorithm for the dissemination of viral information was developed.