Open AccessStrategy Selection of real estate by SWOT-AHP
Author(s) -
Xiaoqing Wu,
Yifei Tong,
Zhou Jian
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1345/6/062006
Subject(s) - swot analysis , analytic hierarchy process , real estate , identification (biology) , selection (genetic algorithm) , business , computer science , process management , operations research , risk analysis (engineering) , marketing , engineering , artificial intelligence , finance , botany , biology
The purpose of this research is to use the SWOT-AHP approach to help real estate enterprises to make an effective strategy choice. From strengths, weaknesses, opportunities and threats, the internal resources and external environment of a real estate enterprise are analyzed systematically to identify the factors that affect the business objectives. Then quantify the influence of the factors and determine the best strategy through the AHP method. The combination of SWOT and AHP provides more accurate data for decision makers than the qualitative analysis models. The measures of factor identification and strategy selection.