Open AccessStudy on WeChat Service of Library in University--Based on Readers’ Behavioral Needs
Author(s) -
Yunli Zhang,
Lijuan Chen
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1288/1/012049
Subject(s) - maslow's hierarchy of needs , service (business) , statistical analysis , computer science , hierarchy , questionnaire , world wide web , psychology , business , marketing , statistics , mathematics , political science , social psychology , law
The paper used Maslow’s hierarchy of needs theory to study library WeChat service based on readers’ needs. Firstly, we designed a questionnaire to find out readers’ WeChat needs. We divided readers’ expectations on library WeChat service into five levels. We carried out a mean analysis for each level of indicators. Then we used PASW statistical analysis methods to analyze relevant questionnaire data. Four main questions on library WeChat services were concluded. Finally, the paper provided four countermeasures which provides inspiration and reference for the library that has already launched and is about to launch WeChat service.