Open AccessResearch on the Role of Reader Behavior Development in Reading Promotion Promoted by New Media Communication
Author(s) -
Jie Hu,
Meng Liu,
Bin Zhang
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1237/4/042016
Subject(s) - reading (process) , popularity , promotion (chess) , pace , phenomenon , computer science , new media , public relations , advertising , multimedia , psychology , political science , social psychology , business , world wide web , epistemology , law , philosophy , geodesy , politics , geography
Reading promotion is an important means to create a strong reading atmosphere and cultivate good reading habits. With the continuous popularity of new media, the form of reading promotion also needs to keep pace with the times and adjust strategies according to the reader’s behavior. Based on this phenomenon, this paper analyses the positive and negative effects of new media on reading behavior, summarizes the law of the development of reading behavior, and then puts forward some reading promotion strategies.