Open AccessSales and Marketing Models of SMEs Products through Online Marketing
Author(s) -
Dedi Sulistiyo S
Publication year - 2019
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1179/1/012029
Subject(s) - marketing , business , purchasing , marketing mix modeling , digital marketing , variables , marketing management , marketing research , return on marketing investment , marketing effectiveness , statistics , mathematics
This study aims to analyze Online Marketing, sales and marketing of SMEs, the implications for online purchases trust with a positive impact and tested partially, and simultaneously. In this study the methods used are quantitative methods, and to analyze them using multiple linear regression. Variables measured include: Online marketing, sales and marketing of SMEs as independent variables and online purchasing trust as the dependent variable. The object of this study is the SMEs actors as an analysis unit. This study uses data sampling techniques by means of a saturated random sampling of 100 data from respondents of SMEs. The statistical analysis used in this study is testing classical assumptions and testing the independence, linearity and correlation hypotheses. The results show significant influence on Online Marketing, sales and marketing of SMEs, and online purchase trust. Online Marketing variables, sales and marketing of SMEs have implications for online purchase trust both partially and simultaneously.