Open AccessThe impact of integrating brand identity on brand loyalty in low cost carrier
Author(s) -
K.H. Ting,
Yuiyip Lau,
Cristina Dragomir,
Felicia Surugiu
Publication year - 2018
Publication title -
journal of physics. conference series
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.21
H-Index - 85
eISSN - 1742-6596
pISSN - 1742-6588
DOI - 10.1088/1742-6596/1122/1/012001
Subject(s) - brand identity , business , brand loyalty , brand management , brand awareness , brand equity , brand extension , advertising , marketing , identity (music) , loyalty , customer satisfaction , value (mathematics) , computer science , art , machine learning , aesthetics