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The BMJ online: lessons from a 20‐year digital presence
Author(s) -
PAYNE David
Publication year - 2015
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/20150410
Subject(s) - audience measurement , publishing , key (lock) , computer science , electronic publishing , internet privacy , public relations , world wide web , political science , advertising , business , the internet , computer security , law
Key points The current BMJ is a far cry from the 1995 ‘brochureware’ site. Journals need to be flexible in their delivery mechanisms to meet user needs. Online publishing provides an opportunity to extend the target readership. Responding to user demands to be balanced against proactive development. Not everything works, but it is better to be innovating than overly cautious.