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Access management: the overlooked but critical enabler
Author(s) -
LLOYD Tim
Publication year - 2015
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/20150408
Subject(s) - enabling , sophistication , outsourcing , personalization , key (lock) , productivity , appeal , business , computer science , knowledge management , marketing , economics , sociology , political science , computer security , economic growth , psychology , social science , law , psychotherapist
Key points Access management (AM) is a critical, but often overlooked, enabler for publishers looking to expand the appeal of their online resources. This article examines why publishers underinvest in AM, and provides practical examples of how this impacts productivity and growth across the organization. Three AM trends that offer new growth opportunities are also explored: (i) enabling a wider range of customer types and business models, (ii) supporting a more diverse range of access scenarios, and (iii) facilitating greater personalization through identity management. Publishers need to review their AM strategy in light of these opportunities. In particular, publishers that currently support AM in‐house should outsource to specialist vendors if they are not fully committed to investing the expertise and time needed to support this increasing sophistication.