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Selling to the BRIC: the background to the scholarly publishing market in India
Author(s) -
MALIK Rakesh
Publication year - 2012
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/20120308
Subject(s) - bric , publishing , demographics , key (lock) , business , business model , marketing , economics , political science , advertising , emerging markets , finance , sociology , law , computer science , demography , computer security
This article provides an overview of the Indian scholarly publishing market in terms of the demographics, market verticals, research institutions, sources and patterns of funding, and the burgeoning potential of the globalised Indian economy. It explores the feasibility for entry of international publishers and tried and tested business models. The analysis covers the nuances of the growth drivers and inhibitors, the current success and status of existing players, and the key challenges.