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The role of the aggregator: using third‐party suppliers to reach the market
Author(s) -
MARLOW Martin
Publication year - 2010
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/20100413
Subject(s) - news aggregator , front (military) , publishing , value (mathematics) , operations research , computer science , business , advertising , marketing , industrial organization , political science , world wide web , engineering , law , mechanical engineering , machine learning
ABSTRACT As e‐books start to move from experimentation to expansion in certain sectors and regions of the world, this paper looks to take a fresh approach to the conundrum of aggregator choice. Is the aggregator route the right decision for all types of publisher? What should publishers be looking for in an aggregation partner? What should be expected or requested both in terms of basic provision as well as value‐added services. And what will the aggregators expect from their publishing partners? With an emphasis on practical suggestions and tips on how all parties can get the most out of the relationship, this paper explores how things are changing as digital moves to front of stage.