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Author(s) -
MARKWOOD Priscilla S.
Publication year - 2010
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/20100313
Subject(s) - long tail , economics , marketing , sociology , management , business , mathematics , statistics
The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson Hyperion, 2006, 236 pp. ISBN 104013‐0237‐8, $24.95 Free: The Future of a Radical Price Chris Anderson Hyperion, 2009, ISBN 978‐1‐4013‐2290‐8, $26.95