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Optimizing your association's revenue through Internet advertising
Author(s) -
Byrne James A.
Publication year - 1998
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/09531519850146625
Subject(s) - revenue , the internet , advertising , association (psychology) , online advertising , business , computer science , world wide web , psychology , accounting , psychotherapist
This article outlines the Internet advertising experiences of ACS Publications. It describes how ACS Publications has successfully designed a group of Websites that have increased total advertising revenue for the American Chemical Society. Detailed accounts of each ACS Website, advertising strategy, and Website development are all discussed in this article.