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Riding the iceberg: exploiting the Internet to promote one's organisation
Author(s) -
Dixon Anne
Publication year - 1997
Publication title -
learned publishing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.06
H-Index - 34
eISSN - 1741-4857
pISSN - 0953-1513
DOI - 10.1087/09531519750147283
Subject(s) - publishing , the internet , iceberg , internet portal , business , advertising , world wide web , public relations , marketing , computer science , political science , geography , law , sea ice , meteorology
An analysis of the electronic marketing options available to publishers, including Institute of Physics Publishing's experience of the effectiveness of some of those options. Particular emphasis is placed on Usenet and E‐Mail and what is deemed to be acceptable and unacceptable practice.